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October - December 1997        Volume 18   Number 4

 

ENDURING VALUES

A talk given at the meeting of the Pacific Northwest Medical Library Association Portland, Oregon, 16th October, 1997 by keynote speaker:

Michael Gorman
Dean of Library Services
California State University, Fresno

Values and value.
We live in an age of uncertainty. Despite economic prosperity and the end of the Cold War, most of us, though happy enough with our present circumstances, fear the changes we see and, even more, the changes yet to come. This uncertainty pervades our working lives. Controversy swirls around the future of librarianship and libraries and it is hard to deal with the various futures that are foreseen by pundits, especially as most of them seem to question the very existence of our profession. The discontinuity between academic theorists, "information scientists," many library educators, and all the self-appointed leaders of our profession on the one hand and working librarians and library users on the other becomes ever more obvious. While the second group laments declining materials budgets; run-down, overcrowded libraries; and the terrible pressures of always doing more with less, the first group publishes incomprehensible papers about digital libraries, issues fantastical reports (like the execrable "Benton report"), holds conferences that float on an abundant supply of hot air, and generally basks in the delights of shooting the rest of us in the foot. The gap between the elitists and the workers in and users of libraries has never been greater. Those of us who believe in real libraries serving real people need, now more than ever, to reaffirm our values and value.

In my opinion, the following are the values that should underpin our work in libraries:

Every single last one of these values is explicitly or implicitly under attack from those who tout "the virtual library," "the library without walls," and all the other vapidities of the digerati. I am well aware that there are a number of specialized areas of librarianship--including medical librarianship--in which technology looms very large. It is possible that such libraries will have a preponderance of electronic services and resources--perhaps an overwhelming preponderance. I do not believe that, because the balance between electronic and "traditional" services may vary from one kind of library to another, the fundamental values of our profession do not apply in some kinds of library. My remarks are mostly concerned with the generality of libraries of all kinds and the future of our profession as a whole, but I do recognize that your working lives may be quite different in many ways from the working lives of general academic or public librarians.

One encouraging development is the number of recent publications that have begun to question the digital fantasies of the elites. (I am not referring here to the faux nostalgics like Nicholson Baker or Clifford Stoll--the Richard Simmons of the anti-technology movement--but to serious people who have looked at the technological visions and measured them against reality and history.) Listen to A. Michael Noll (former Presidential Science Advisor and Bell Labs and AT&T employee):(1)

...the superhighway is a lot of hype and fantasy, promising services that most people do not want, nor are willing to pay for; that the superhighway would be costly to build; that much of the technology exists only on paper and is not real. As you can imagine, my critics accuse me of being a Luddite; of having no vision or faith. To them, I say faith belongs in church. I tell them that their Utopian vision is old hat and will for some become a financial nightmare.

Visions based on faith do belong in church, but visions and values based on reason, experience, and history are necessary to sustain and encourage daily working life. We should take our values and use them to shape a vision of the future library that can challenge the bleak technologists' vision of the end of real libraries.

The library as place
One would have thought that the last thing the world needed was another force tending to isolation and alienation, but that is exactly what is implied in the chatter about "virtual libraries," "libraries without walls," etc. Insofar as the practicalities of a "virtual library" are known, they must include the abolition of the library as a place; human beings interacting with the records of humankind in isolation and communicating with other human beings electronically; and an economic model that is predicated on access to recorded knowledge and information being conditioned by, and dependent on, a fee-for-use basis. If such a future were to come about--which it will not for a variety of practical reasons--can you imagine a more potent recipe for social alienation?

The "virtual library" is also called the "library without walls" (a favorite term of those who do not give a hang about libraries but know how much library buildings cost to build and maintain). First, libraries have always reached out beyond their walls and will continue to do so--such service being greatly enhanced, but not changed in nature, by electronic communication. It suits people who push the digital solution to everything to characterize libraries and librarians as place-bound, but saying does not make it so. Library service is rooted in places called libraries but has never been bound by those places. Just look at, for example, mobile libraries, services to the housebound and the incarcerated, telephone and e.mail reference services, and inter-library resource sharing.

One simple reason why we need and will continue to need places called libraries is that we will have to house, arrange and make accessible collections of physical library materials for the indefinite future. To believe otherwise is to believe that, for the first time since the invention of writing, new technologies will not enhance but supplant forms of communication based on previous technologies. Let me quote Gregory Rawlins (2) on technological innovation:

We [humans] are good at some things and bad at others. Doing long calculations and weaving intricate silk patterns are two things we are bad at. So we invent devices that can do easily what we find hard.

The points he goes on to make are, first, that we needed to invent machines to do these tasks and, second, that the consequences of the invention of calculating and weaving machines were many in number and were felt far beyond their original purposes. It is the same in the field of communication. New forms of communication arise and flourish when there is a need. A need makes itself known and innovation is the result. We still carve words on stone for certain purposes but stones have not proven to be the most portable medium; we still write words by hand on paper and vellum but handwriting has not proven to be the speediest method of creating many copies of the same text; we still go to concert halls to listen to music but rely on sound recordings to listen to music at home at a time that is convenient to us. We do all these things and we revel in the speed of electronic communication for short texts while using books for the sustained reading that literature and recorded knowledge demand.

It is not generally acknowledged that those who push the "all-digital future" are, in fact, preaching a narrowing of choice. In their conception of the future, electronic technology is a Procrustean bed into which all human communication has to be fitted, irrespective of its suitability for being so transformed or the desires and needs of the users of that form of communication. It might come as a surprise to the laptop toters who infest airplanes these days that one can do an awful lot with a yellow pad and a pencil. (Perhaps it would be no great surprise since many of them seem to resort to electronic Solitaire early into the flight!) The essential point that I seek to make is that the history of human communication has been one of flowering and enrichment, one that welcomes electronic technology for its enhancement of communication and will welcome future methods of communicating yet undreamed of. The alternative path which the technology-obsessed wish us to take is both narrowing and constraining, one that restricts choice and seeks to supplant existing forms without regard to either practicality or economics.

We also need the library as a place because we are human beings. Religious people may, and do, pray in private but most feel the need to assemble in churches, temples, synagogues, mosques, and other places dedicated to the idea of religion. Why do they do that? Certainly it is to get the assistance and mediation of people--priests, imams, rabbis, bonzes--more learned in their religion than they. Equally surely, it is because of the human need to gather with other humans and, in so doing, to sanctify that place of assembly so that even, say, a revival tent becomes a sacred place. Personally, I do not think it is too far-fetched to suggest that there is a parallel with libraries. They are places that embody learning, culture, and other important secular values and manifestations of the common good and that there is a human need to visit such places. People go to them for the assistance to be obtained from other people--librarians in this case--who are more knowledgeable than they about recorded knowledge and information. Also, just as individuals go to religious buildings to pray alone sometimes, individuals go to libraries sometimes to pursue their interests without assistance from librarians. Analogies are treacherous things, more often misleading than illuminating, but I think it is worth at least a passing thought that TV evangelism and religious sites on the Net have not led to calls to replace religious buildings with "virtual houses of worship." Come to that, shopping by catalogue, on TV, and on the Net have not led to calls for "virtual shopping malls." There is a human need for human contact and appropriate buildings in which to foregather, and the proponents of "virtual libraries" ignore that need at their peril.

What is the alternative to the bleak vision of the virtual library advocates? I believe the answer lies in exactly the opposite direction--in expanding the roles of the library as place, not in abolishing that public place. Robert McNulty (3) says

A library can be 'the great good place in the city'--a literacy, Internet, and film center, a place for lectures, concerts, and exhibitions ... A library can also host coffee houses and restaurants, serve as an information center for visiting tourists, be a safe place for kids and a meeting spot for civic groups.

(Pierce points out that Andrew Carnegie built a boxing gymnasium into one of his Pittsburgh libraries and a swimming pool into another, so the idea of the expansive library as place is hardly new.) A friend who runs a small public library in Iowa gave me the following list of activities in, and functions of, her library (4):

window displays, changing 2-dimensional art work, adult literacy tutoring, tutoring of school-age children, word processing and printing, photocopying, meeting rooms used for just about any non-profit group, staff fax for patrons (for a fee) ... our outdoor sculpture that children climb on ... live music occasionally, bulletin boards and brochure holders for library and non-library information ... place to be out of the elements ... a place to escape from unpleasant surroundings (a safe place) ...

Academic libraries, too, can play that central role in their university and college communities and should look beyond their traditional roles and services to enhance those roles and services. In many cases, and certainly in the case of the CSU, a "virtual library" would be a cruel imposition on many of our students. Those who get all swivel-eyed about the prospects for the Net and the all-digital future seem to forget that many, many people live and work in circumstances that do not offer them a quiet place to study and think. For many such students, the library is the only place that they have that is free from the distractions of everyday life. To the affluent and the comfortable, quiet space is as available as air and the concept of a home workstation connected to the world's "information" must seem affordable and attractive. To the poor and the struggling, such a set-up would be unattainable and replacing real libraries and real library service with electronics is yet another fantasy, another cruel hoax. It seems to me that we need more walls, not fewer; more library buildings with more to offer, and not phantom libraries catering to alienated and isolated individuals bereft of human warmth and a human context.

Unchanging values
I would like to talk now about each of the values I mentioned earlier and to relate them to real libraries in a time of technological change. My desire is not to beat back that change or to advocate electronic sabotage, but to assess the impact of technology in terms of inclusion and incorporation in real libraries and real library service.

Stewardship. Librarians have a unique role in preserving and transmitting the records of humankind on behalf of future generations. I do not use the word "unique" lightly. Many of our values and missions are shared with other groups and interests, but we alone are dedicated to the preservation of recorded knowledge and information. Publishers, booksellers, teachers, researchers, museum keepers are among the people who benefit directly from the fact that the records of the past are available to them, but only librarians are engaged in the wholesale preservation of those records. If a substantial amount of the world's recorded knowledge and information were to be available in, and only in, digital form, we would be facing a crisis in the preservation of the human record that will dwarf anything that we have seen hitherto. It is imperative that librarians work together to produce a grand plan for future stewardship that contains practical and cost-effective means of ensuring that future generations know what we know.

Service. Librarianship is a profession defined by service. We serve both individuals and humanity as a whole in what we do. Every aspect of librarianship, every action that we take as librarians can and should be measured in terms of service. Webster's Third contains 20 main definitions of the word "service"--most with a number of sub-definitions. It is important to get away from the negative aspects and definitions of the word (it is unfortunate, in this respect, that "service" has cognates with associations such as "servile" and "servant"). The two Webster's definitions that express my interpretation of service best are "Professional or other useful ministrations" and "Effort inspired by philanthropic motives or dedicated to human welfare or betterment." Those few words sum up the goal of our profession. Our service can be as large as a successful integration of library instruction with the undergraduate curriculum or as small as a single brief act of helpfulness to a catalogue user--but it can and should pervade our professional lives so that it becomes the yardstick by which we measure all our plans and projects and the means by which we assess success or failure of all our programs.

Intellectual freedom. Librarians believe in intellectual freedom because it is as natural to us, and as necessary to us, as the air that we breathe. Censorship is anathema to us because it inhibits our role in life--to make the recorded knowledge and information of humankind freely available to everyone, regardless of faith or the lack of it, ethnicity, gender, age, or any other of the categories that divide us one from the other. I strongly believe we should be absolutists when it comes to intellectual freedom and carry out our tasks without reference to our own opinions or the opinions of those who want to restrict free access to knowledge. I should acknowledge here that we academic librarians are comparatively better off than our fellow librarians in other areas. After all, we work in institutions that are overwhelmingly dedicated to the idea of academic freedom; we tend to work for people who share that ethic; and we are usually not professionally isolated. Compare that context to the lonely battles that are fought by librarians in small, rural public libraries and by solitary school librarians battling obscurantist school boards. If you look at the lists of challenged and banned books that are issued each year, you will see that those are the people in the front lines. All the more reason to support ALA's Office of Intellectual Freedom and the Freedom to Read Foundation in the great work they do on our behalf to protect this most important professional value.

Rationalism. There seems to be a great tide of fundamentalism, superstition, and plain craziness in the world today. From faith healers to militants of all stripes, the world is full of people who are convinced that they know the One True Way and are aggressively intolerant of those who do not share or, worse, laugh at, their irrationalism. It seems to me that libraries are, above all, children of the Enlightenment and of rationalism. We stand, above all, for the notion that human beings are improved by the acquisition of knowledge and information and that no bar should be placed in their way. We stand for the individual human being pursuing whatever avenues of enquiry she or he wishes. We also stand for rationalism as the basis for all of our policies and procedures in libraries. Bibliographic control, collection development, reference work, library instruction, etc., are all based on rational approaches and the scientific method. Librarianship is a supremely rational profession and should resist the forces of irrationalism both external and internal.

Commitment to literacy and learning. Literacy is not a simple question of being able to read or being unable to read. Nor is it a question that is of marginal importance to academic librarians. (I am not speaking here of the reading abilities or willingness to read of the average high school graduate--though that is a separate matter of concern.) Literacy is a process by which, once able to read, an individual becomes more and more literate throughout life; more and more able to interact with complex texts and, thereby, to acquire knowledge and understanding. It is a key element in the enterprise--learning--to which academic libraries are dedicated. Instead of seeing the world as divided between the illiterate, a-literate, and literate, we should see literacy as an open-ended range of possibilities in which librarians, educators,, and students work together to learn and become more learned using sustained reading of texts as a central part of the life of the mind. In this respect, the distinctions between kinds of librarian become unimportant--a children's librarian or school librarian is as important to the early stages of literacy and learning as a public librarian or academic librarian is to the later stages. We are all involved in the same process--providing the materials, instruction, and assistance that enable individuals and societies to grow and to thrive intellectually.

Unfettered access to recorded knowledge and information. I have already spoken about the importance of intellectual freedom to libraries. Linked to that is the question of access to library materials and library services. It is important to make everything accessible to everybody without fear or favor, but it is equally important to ensure that such access is practically possible and not biased in favor of the better-off or the more powerful. Such unfettered access is brought into question by some aspects of technology. We are seeing a burgeoning scandal in the dissemination of government documents. It is documented that the information and recorded knowledge generated by the government is not as available to all citizens as it is to some business interests and the excellent system of depository libraries is under challenge from some elements of the present Congress in their zeal to proceed to electronic dissemination of government documents. (We should never tire of pointing out that we, as taxpayers, have already paid for this information and knowledge and are entitled to free, timely access to it.) More generally, the idea of charging for access to library materials and library services is much more popular today than it was before and the whole "virtual library" idea is, essentially, an elitist construct that writes off sections of society as doomed to be "information poor." I am not saying that libraries that use technology intensively as an enhancement to their services are inevitably going to betray the value of unfettered access, but I am saying that there are some inherent contradictions in society and in our use of technology that should make us very sensitive to maintaining libraries that are freely available to all--irrespective of social standing and economic circumstances. The ideal library of the future will be one in which access to all materials and services (including electronic materials and services) will be freely available, without barriers imposed by lack of money or lack of technological sophistication. This value is especially important to those academic libraries like the CSU libraries that serve a population containing a majority of economically disadvantaged students.

Democracy. Theodore Parker (5) called democracy "The American idea." It is an idea that depends on knowledge and education. It is a sad irony that as American democracy has reached its theoretical ideal--the enfranchisement of all adults, irrespective of gender and race--it is in danger because of an increasingly ill- informed, easily manipulated, and apathetic electorate. The rights for which, at different times, the revolutionaries, women, and ethnic minorities fought are being vitiated by a culture of sound-bites, political ignorance, and unreasoning dislike of government. Libraries are part of the solution to this modern ill. As an integral part of the educational process and as a repository of the records of humankind, the library stands for the means to achieve a better democracy. The best antidote to being conned by TV is a well-reasoned book, article, or other text. All our other values and ideas are democratic values and ideas--intellectual freedom, the common good, service to all, the transmission of the human record to future generations, free access to knowledge and information, non-discrimination, etc. A librarian who is not a (small d) democrat is an almost unthinkable idea. Libraries have grown and flourished in the soil of democracy and our fate is inextricably intertwined with the fate of democracy.

Not only is democracy the environment we need to succeed, but we should also commit ourselves to democracy within the library. I am as heartily sick as the next person of the annual management fad to which universities seem to be fleetingly addicted. What is striking about all the alphabet soup of management fads (MBO, TQM, etc.), apart from their barbarous management-speak and their essential similarity each to the other, is the fact that they all embody values and ideas that have been commonplace in many libraries for decades. It is always galling when it dawns on one that the jargon of this year's management fad may be different but, essentially, it is preaching the same old cooperation, tolerance, participation, mutual respect, encouragement of innovation and diversity, etc. They always add up to what a former colleague of mine called "applied feminism," and are manifestations of the democratic nature of well run libraries.

Envoi
Change is all about us, in libraries and in the wider world. We are dealing with new ways of doing things, with the incorporation or invasion of technology into all aspects of libraries and their services, and with the psychological dislocation that such pervasive change brings to all of us. But change is just concerned with processes; it is a serial event not the heart of what we are. All the more reason then, if we are to survive and thrive in such a time, to distinguish between the process of change on the one hand and the meaning and values of what we do on the other. We will have new libraries and many of our programs and services will be new and different from what we have known, but our mission remains the same and the values that inform that mission remain the same. It is, it seems to me, a time, above all, for clear-headed appraisal and for the ability to distinguish between new methods and enduring principles. Thank you.

  1. A. Michael Noll. Highway of dreams: a critical view along the information superhighway. Mahwah, N.J. Lawrence Erlbaum, 1997.
  2. Rawlins, Gregory. Moths to the flame: the seductions of computer technology. Cambridge, Mass. : MIT Press, 1996.
  3. Institutions as a fulcrum for change / Partners for Livable Communities. Washington, DC, 1996. Quoted in Peirce, Neal. "The magic of community assets." National Journal, Sept. 21,1996.p.1707.
  4. Personal communication from Evelyn Murphy (Newton, Ia, PL).
  5. Speech at an Anti-Slavery convention, Boston, 1850. 

AROUND THE REGION

IDAHO
There is a new librarian in Caldwell, Idaho--Sandy Jenkins. [per Linda Milgrom]


OREGON
Marylou Belknap-Jones has resigned her position at the Oriental College of Medicine in Portland, OR. [per Dana Graves]

Dolores Judkins - As of January, I am now working full time at OHSU. I will be working 75% with the Women's Health Center (currently a virtual center) setting up a resource center and a web page. The other 25% of my time will continue to be in the Reference Dept. I am looking forward to working on this new project at OHSU, as it gives me some new avenues to explore in the library world. I will continue working at Eastmoreland a few evening hours a week either until someone else is hired or through February, whichever comes first.

WASHINGTON STATE

Marilyn Jardine, Librarian at Providence Yakima Medical Center for many years, died on September 25 of 1997 of cancer. Marilyn was a member of PNC/MLA, the Medical Library Association and of WMLA. She was President of WMLA in 1991. The April 1988 WMLA newsletter reported that she moved to St. Elizabeth Medical Center in Yakima from Portland. [submitted by Maryanne Blake]

Pia Fish - Hello all--I realized recently (upon having several unexpected library-related communications) that many of you might not know of my changed situation. For those of you who know me, this is possibly of interest; the rest of you can hit that old delete key right away.

Two weeks ago I completed a Masters of Public Health degree (MPH) at the University of Washington, something I had been working toward for more than 3 years. My interest in this area stemmed from my work at Fred Hutchinson, where I was the librarian for the Public Health Sciences division of the Center for several years. In that capacity, I worked with epidemiologists, biostatisticians and other population scientists, and found the science of health at the population level a fascinating one, which I eventually decided to pursue myself. I was very fortunate that my director, Eve Ruff, and other Center library staff supported this interest and helped make it work out.

The program at the University requires that graduates complete research and write a thesis. Because I had worked with many scientists at the Center, I was able to able to find a most interesting topic and was blessed to be able to work with some highly renowned individuals. My project was a meta-analysis of 12 studies to examine how body size affects breast cancer risk among postmenopausal women using hormone replacement therapy, compared to non-users; hopefully, it will be accepted for publication sometime next year.

Two of the scientists whose data I used and who I worked with invited me early in the summer to come work on a new grant of theirs, and I accepted this position, which is also at the Hutch. So as of Labor Day, which is when I began the new job, I have not been a librarian, but a (very junior) epidemiologist.

One of the great pleasures I have as a scientist is to get to go to the library as a user! Having now been on both sides of "doing" research, I can make really effective use of the services the library provides and really appreciate how much easier my new endeavors are with the support of a good library. So, even though I've left libraries as a librarian, I will never leave off using libraries, and for that I thank you all for your efforts.

Finally, I would like to say thank you to you all for being engaged and resourceful colleagues over the years. I felt very welcomed when I first became part of the Seattle-area community of medical librarians, learned a lot from all of you, and enjoyed the personal connections. I wish you all much continued resourcefulness and success. [message on Health Library NW List, 10 Dec 1997]

Jenny Bowers is the new librarian at the Seattle Midwifery School. [per Linda Milgrom]

PNC ELECTIONS RESULTS

submitted by L. St. Anna


The Nominating and Elections Committee: Leilani St. Anna (chair), Cliff Cornish, Linda Milgrom, and Terry Wiggins, found candidates for the ballot. Thanks to everyone who agreed to run. The new members of the1998 Board are:


 Chair-Elect  Carolyn Olson
 Recording Secretary  Madelyn Hall
 Membership Secretary  Barbara Crain
Chapter Council Representative  Bob Pringle
Chapter Council Alternate Edean Berglund 
MLA Nominating Committee  Terry Ann Jankowski



ARCHIVES REPORT FOR PNC/MLA

submitted by Janet Schnall

1997 Annual Meeting PORTLAND, OREGON

1. This is the 37th annual meeting of PNC/MLA.

1st meeting Pacific NW Regional Group in Seattle, 1953: Six out of 23 attendees from Portland; on program:
Four previous meetings in Portland:

2. Much archival activity this year

-history: working on a history of PNC/MLA as part of MLA's centennial celebrations
-poster: accessing archives for materials for PNC/MLA poster for MLA annual meeting in Philadelphia, 1998
-NorthWest Notes: sent lists of PNC/MLA officers and chairs of committees to Kathy Murray for publication. 1990's and 1980's already published. Will publish 1950-1980 in upcoming issue
-pictures: published plea for pictures to include in archives

3. The inactive records of PNC/MLA are kept at the UW Libraries Manuscripts and University Archives Division.

4. Any records (especially Program Chair's records from this meeting) should be sent to Janet Schnall as Archivist of PNC/MLA.

5. Members are welcome to ask me for information that is in the Archives. This is especially helpful when applying to MLA's Academy of Health Information Professionals and need verification of holding an office in PNC/MLA.

1998 PNC/MLA CE SURVEY RESULTS

submitted by Nancy Press


188 PNC/MLA continuing education survey forms were sent out in December 1997 to the PNC/MLA mailing list; 118 completed forms were returned. Your Regional Medical Library has been mailing and tallying this survey for PNC/MLA since 1983.

1. Type of library

This breakdown is similar to previous years.

2. Course Topics. Respondents were asked to put checks next to the five course topics they would find most useful.
Respondents were also asked to suggest other topics.

3. How long have you been in the profession of health librarianship? Respondents were asked to check one.

This was a new question for the survey; the response is fascinating.

4. Fees. Respondewerents asked to check the maximum fee they would pay for a course of high interest.

This is quite a bit higher than last year.

5. Credit. Respondents were asked to check whether MLA credit for a CE course is an important factor for them.

TAX EXEMPT STATUS FOR MLA

submitted by Pam Spicklemeir

The Internal Revenue Service has approved MLA's request for group tax exemption. This means that our Chapter is now classified as a 501(c)(3) organization, and is exempt from most Federal income taxes. This is the most favorable designation available.

Members may wonder what the advantages and/or disadvantages are that come with this new designation. While there are both, the Chapter Board feels that the benefits outweigh the disadvantages.

The benefits are:
1) Anyone donating funds to the Chapter receives a Federal tax deduction for those contributions. Contributions
may be made in the form of cash, property, unreimbursed travel expenses, including transportation, meals and lodging, while performing required services for the Chapter.
2) The Chapter may be eligible for exemption from state sales taxes on purchases (eligibility varies by state).
3) The Chapter is eligible for lower postal rates.
4) The Chapter is eligible to receive grants and other funding from Federal and private foundations.
5) The Chapter can qualify for lower prices on purchases made through companies that offer discounts to tax-
exempt organizations.

The disadvantages, while few and debatable, are:
1) The Chapter must file annually with the IRS. PNC, however, will take advantage of MLA's group filing process.
2) The Chapter must be operated for charitable, educational, literary or scientific purposes.
3) The Chapter cannot distribute gains to directors, officers or members.
4) Should the Chapter ever be dissolved while enjoying tax exempt status, any remaining assets must be
distributed to another tax exempt organization.
5) The Chapter is limited in its political activities designed to influence legislation, and it cannot participate in
political campaigns for or against candidates for public office.

PNC/MLA members may direct questions to Pam Spickelmier, PNC Treasurer, by e-mail at: spickelp@slrmc.org Or to Ray Naegele at MLA headquarters: naegele@mlahq.org

Our History

submitted by Janet G. Schnall


Centennial Luncheon

At noon on Friday, October 17, 1997, during the annual meeting of PNC/MLA in Portland, the members were given a rare treat (besides the lunch). As a kickoff to our chapters historical celebrations, five of the six life members of PNC were on a panel moderated by Janet Schnall, Archivist. They regaled the audience with vignettes and stories of past times. Janet began with a short description of the first meeting of the group in 1953 in Seattle, attended by 23 librarians. Isabel McDonald, Gerry Oppenheimer, Bill Fraser, Jane Belt and Melvina Stell each enlightened us as to what really went on at past meetings, special events that stood out during their careers, and various issues confronting health sciences librarians during the past years. On the lighter side, we learned that the banquet dinner in Spokane in 1963 cost $4.00, including tax and gratuities, and rooms ranged from $7-$11.

The session was taped for the Archives. A copy of the tape will be available for loan shortly through NN/LM PNRs lending library. Check "Materials Available for Lending".


Picture caption: PNC Life Members at Centennial Luncheon, Benson Hotel, Portland, October 17, 1997 Gerry
Oppenheimer, Isabel McDonald, Bill Fraser, Melvina Stell, Jane Belt (Life Member missing from photo: Jeri van den Top).

CE Opportunities

 

SYMPOSIUM: IMPACT OF GENOMICS

submitted by Pamela M. Corley

The Molecular Biology and Genomics Special Interest Group and the Medical Informatics Section invite you to attend a symposium on "The Impact of Genomics on 21st Century Medicine" at the MLA conference in Philadelphia on Saturday, May 23, 1998, 8 am- 5 pm (8 MLA contact hours).

The symposium synopsis for the MLA '98 preliminary program is below (as it was originally submitted - it might be edited for the actual preliminary program). Although it does not yet contain the official title of each talk, it describes the nature of each talk and the affiliation of each speaker.

Our colleagues in SLA, AMIA, and other organizations are welcome to attend as well, so if you know of others who might be interested, please pass this info on.

Hope to see you there!

Renata McCarthy
Symposium Chair

Stu Yarfitz
Suzy Holt
Symposium Co-Chairs

Planning team: Pamela Corley, Ellen Dewkett, Betsy Larson, Roberta Oppenheim, David Owen, and consultant Valerie Florance (special consultant, and patient like a saint -- Kathleen Gaydos!)


Symposium: Impact of Genomics on 21st Century Medicine

Saturday, May 23, 1998
8:00 AM - 5:00 PM
8 MLA contact hours
$275.00 MLA members ($325.00 non-members) includes lunch

The current explosion of genetic information is profoundly affecting all medical disciplines, including medical
librarianship.

Genome projects are rapidly generating an array of new information resources including sequence, structure, and mapping databases. In clinical settings, there is an increasing need for access to resources designed to facilitate the diagnosis and management of patients with genetic disorders, and for access to consumer information resources and genetic support groups.

As a bridge from MLA's 100th annual meeting into the next century of medicine and medical information, this full day symposium is designed to improve the basic understanding of genomic information resources and to promote the appropriate access to and application of these resources at local institutions.

Sponsored by the Molecular Biology and Genomics Special Interest Group and the Medical Informatics Section, the symposium will feature presentations by six leaders in the fields of genome research, bioinformatics, clinical medicine, and bioethics:
 Mary-Claire King, Ph.D.  Professor, Department of Medicine, Division of Medical Genetics,
and Department of Genetics (joint), University of Washington
 Ken Katz, Ph.D.  Staff Scientist and Cancer Genome Anatomy Project Coordinator
at the National Center for Biotechnology Information, NLM, NIH
 Roberta Pagon, M.D.  Medical Director of the Helix Project and Editor-in-Chief of "Genline"
Department of Pediatrics, University of Washington
 Glenn McGee, Ph.D. Senior Faculty in the Center for Bioethics, University of Pennsylvania
and author of "The Perfect Baby: A Pragmatic Approach to Genetics"
 Ann C.M. Smith, M.A., CGC, DSC Unit Head, Translational Research and Laboratory Support Unit
Medical Genetics Branch, National Human Genome Research Institute, NIH
 John Opitz, M.D.  Editor-in-Chief of the "American Journal of Medical Genetics"
Primary Children's Medical Center, Salt Lake City, Utah


Topics addressed will include breast cancer research, the nature and organization of information being generated by genome projects, its application in research and clinical settings, the impact on consumers and genetic counselors, and ethical issues facing medical practitioners, patients, and society in general.

The day will conclude with a panel discussion, led by Stuart Yarfitz, Ph.D., of four librarians from academic, clinical, and biotechnology company settings, illustrating the nature of molecular biology and genetic information services being provided in a range of settings.

Posted by: Pamela M. Corley, pcorley@hsc.usc.edu, Planning Team

Tentative schedule

8:00-8:15 Welcome and introduction

8:15-9:10 Dr. Mary-Claire King (pending)
Professor, Medicine, Division of Medical Genetics, University of Washington
Topic: research on breast cancer gene

9:10-10:00 Dr. Ken Katz
Senior Staff Fellow, National Cancer Institute, NIH
Topic: nature of information being generated by the molecular biology research, how that information is
being used in making biological discoveries, and the role of librarians in facilitating access to the data

10:00-10:30 Coffee break

10:30-11:20 Dr. Roberta A. Pagon
Medical Director, Department of Pediatrics, University of Washington
Topic: types, organization, and use of genetic information relevant to clinical settings

11:20-1:00 Lunch - discussion moderated by Dr. Glenn McGee
Senior Faculty in the Center for Bioethics at the University of Pennsylvania and author of The Perfect Baby:
A Pragmatic Approach to Genetics

1:10-2:00 Ms. Ann C.M. Smith, MA, CGC, DSC
Unit Head, Translational Research and Laboratory Support Unit Medical Genetics Branch, National Human
Genome Research Institute, NIH
Topic: concerns of families dealing with highly technical information to make critical health care decisions

2:00-2:50 Dr. John Opitz
Editor-in-Chief of the American Journal of Medical Genetics
Topic: impact that the new genomic information is having on society as a whole.

2:50-3:20 Coffee break

3:20-4:40 Panel Discussion led by Dr. Stuart Yarfitz (80 minutes)
Topic: nature of molecular biology and genetic information services provided by librarians

4:40-5:00 Evaluation and wrap-up

Posted by: Pamela M. Corley, pcorley@hsc.usc.edu, Planning Team


MLA CE COURSE UPDATE

submitted by Kathleen Gaydos


The MLA '98 Preliminary Program listed the incorrect description for Licensing Electronic Resources. The correct information appears below and on MLANET. For more information about educational opportunities at MLA '98 or to register, visit our Web site.

400 - Licensing Electronic Resources
$225 ($275)

With each new electronic resource comes a unique licensing agreement. Knowledge of copyright is no longer adequate. This course is a primer on the nature of the contract process, negotiations, the intent and content of the digital license, its relationship to copyright law, and service delivery implications.

Laurie L. Thompson, AHIP, Director, Health Sciences Center, Health Sciences Library, The State University of New York (SUNY), Syracuse, NY; and Harry Youtt, J.D., Writer, Attorney, Instructor, University of California, Los Angeles

A SHORT HISTORY OF MEDICINE


I have an earache:

2000 B.C. - - Here, eat this root.
1000 A.D. - - That root is heathen. Here, say this prayer.
1850 A.D. - - That prayer is superstition. Here, drink this potion.
1940 A.D. - - That potion is snake oil. Here, swallow this pill.
1985 A.D. - - That pill is ineffective. Here, take this antibiotic.
2000 A.D. - - That antibiotic is artificial. Here, eat this root.

[Wed, 25 Feb 1998 From: Liz.Runciman@flinders.edu.au
To: Medical Libraries Discussion List <MEDLIB-L@LISTSERV.ACSU.BUFFALO.EDU]

In The News

JOURNAL ONLINE DATABASE FROM NEW YORK

submitted by Lois Weinstein

The Medical Library Center of New York (MLCNY) publishes an online database, UCMP ONline, containing medical and health related journal holdings information that is updated every day. This database contains the holdings of over 730 libraries from major research collections to rural hospital libraries in the Northeast (Regions 1 and 8). The system includes almost 80,000 titles, 350.000 serial holdings records and over 50,800 SERLINE UIs. Many of the libraries report holdings at an issue specific level. In addition, this system is connected to DOCLINE via QuickDOC so that after finding libraries that have the exact issue you need, you can place an ILL order.

UCMP ONline has a number of other benefits such as:

  • The ability to sort the display of libraries so that reciprocal partners or those offering lower cost ILLs can be displayed first.
  • The names of libraries are not displayed in code, but are spelled out and each participating library has a record that includes their DOCLINE and OCLC codes as well as their consortial relationships.
  • The database is available on the Internet or via modem using an 800 phone number.
  • The publisher and creator of the system, The Medical Library Center of New York (MLCNY), is also a repository library with more than 375,000 medical and health related older journals that are available for document delivery on the day that they are requested via DOCLINE.

    Any library can become a participant in this database and update their serial holdings online or order copies of articles from MLCNY for the older literature. To learn more UCMP ONline or the document delivery service, send us your name, mailing address, fax and phone numbers and information about this new online resource will be on its way to you.

    Lois Weinstein, MLS, AHIP
    Executive Director
    The Medical Library Center of New York
    Phone: (212) 427-1630 Fax: (212) 860-3496
    email: mlcny@metgate.metro.org



    LIBRARY POSTAL RATE


    Discussion is occuring at the federal level regarding the postal rate for libraries. A recent bulletin from the ALA
    Washington office provided background on the issue. According to ALA, in testimony filed on December 30, 1997, the Postal Rate Commission's Office of the Comsumer Advocate asked the Commission to reject the massive increases proposed by the U.S. Postal Service for the Library Rate in the current postal rate case. This is an issue that should be of interest to all types of libraries. For more background and information.


    MEDLINE SEARCHING

    submitted by Mary Conchelos

    There are several articles discussing free Medline systems which I have been collecting. Here are the citations:

    The most recent one I came across is:
    Wilson, Joan W. "Focus on PubMed" Online Nov/Dec 1997 p. 60-61
    It turns out this is available on their website.


    On the website there is also an article called:
    "Do digital libraries need librarians? an experiential dialog" as well as a review of HotBot (full text available)

    Loven, Bridget and Barbara Lynn Eades "Free Web Medline Services Review"
    MLA News (I don't have the month, but it is sometime in 1997) pages are 7-11
    This reviews PubMed, Internet Grateful Med, HealthGate, Avicenna, BioMedNet, Medscape and PhyNet

    If anyone has other reviews to add to this list, I will summarize. I will send out copies of the articles, if people request them, but preferably please check the Web first for access to the Online article.

    Mary Conchelos, Librarian 705-743-4251 x368
    St. Joseph's Health Centre fax 705-740-8361
    384 Rogers St.
    Peterborough, ON K9H 7B6
    mconchel@sjhhc.org

    AND ONE MORE....


    I've just found this reference, seem to be really a good and complete evaluation of free medline.

    Marc-Andre Jobin
    Pfizer Canada Medical Library

    Meetings

    1998 PNC/MLA Annual Meeting

    Grove Hotel
    Boise, Idaho October 26-29 1998
    Mary Ellen Lemon, 1998 Program Chair

    The Program Committee for the 1998 PNC/MLA Annual Meeting invites you all to the lovely city of Boise for this years conference. The theme "Partnering for Better Health" addresses the many partnerships we librarians form in the course of our work.

    Scheduled events will highlight our partnerships with consumers and patients, vendors, and even ourselves. Albert Bandura, Ph.D., the David Starr Jordan Professor of Social Science in Psychology at Stanford University and past president of the American Psychological Association is our keynote speaker. Dr. Bandura will speak on Self Efficacy in Health Promotion. Other events include a talk by Pam Weinberg, Director, Healthwise Communities Project, a panel of speakers made up of consumer health librarians from major Pacific Northwest health sciences libraries, a vendor contracts session and a PubMed session.

    Continuing Education courses will be held on Tuesday, October 27 followed by our traditional Welcome Reception.

    Our meeting will be held in the beautiful, new Grove Hotel in the heart of downtown Boise. We are planning to include some fun activities too. Please do join your colleagues this October in Boise.

    PNC In Tacoma in 1999

    The PNC Board has tentatively set the 1999 meeting for Tacoma during the week of October 17th.

     

    PHILADELPHIA: COUNCIL SHARING ROUNDTABLES

    submitted by Karen Zundel

    This year's Chapter Council Sharing Roundtables will be held from noon until 2 pm on Sunday, May 24, 1998 in
    Philadelphia. If you are not familiar with this annual event, the Roundtables Event is a time for Chapter members to meet informally and share experiences and expertise on a variety of topics. Chapter officers, committee members and newsletter editors are especially encouraged to attend but all MLA members are invited. Persons interested in attending must register in advance on the MLA Annual Conference Registration Form. Please see the Preliminary Program for details. See the October 1997 MLA News for highlights from the 1997 Roundtables.

    For more information please contact Karen Zundel, McKeesport Hospital, McKeesport, PA,; 412-664-2363 (phone); 412-664-2581 (fax); mckmedlib@hslc.org (e-mail).

    Membership Form

     

    To join the Pacific Northwest Chapter, send dues to:

    Pam Spickelmier                              Dues:  $15.00 U.S. or $18.00 Canadian
    PNC/MLA Treasurer
    3766 S. Rush Creek Place
    Boise, ID 83712

    MAKE CHECK PAYABLE TO:  PNC/MLA

    Your Name:____________________________________

    Address:  _____________________________________

    _____________________________________________

    _____________________________________________
          (You may use home or work address)

    Email:  _____________________________

     

    Circle one:  Renewal    New Member

    MLA ELECTION RESULTS

    submitted by Carla J. Funk


    The Election Judges counted ballots on Monday January 12, 1998 at MLA Headquarters. Following is the outcome of the election:

    President-elect:
    Frieda Weise (ELECTED)
    Kathy Hoffman


    Board:
    Suzanne Grefsheim (ELECTED)
    Roger Guard
    Scott Plutchak
    Roz Dudden (ELECTED)
    Nominating Committee:
    Janet Fisher (ELECTED)
    Jacqueline Picciano (ELECTED)
    Nancy Hewison
    Christine Bell (ELECTED)
    Logan Ludwig (ELECTED)
    Debra Ketchell
    Diane Cunnungham
    Gretchen Stephens
    Rick Forsman (ELECTED)
    Ann McKibbon
    Sherrilynne Fuller (ELECTED)
    Connie Schardt (ELECTED)
    Billie Broaddus
    Karen Zundel
    Kathryn Nesbit
    Betsy Humphreys (ELECTED)
    Mary Horres (ELECTED)
    Ralph Arcari

    M. J. Tooey will also begin serving a three year term on the Board of Directors as Chapter Council Liaison following the 1998 Annual Meeting. On behalf of the Board of Directors, I want to thank all candidates for running for election.

    Carla J. Funk
    Medical Library Association
    funk@mlahq.org

    1997 PNC Board

    Committee Chairs
    Chair  Marcia Horner
    Chair-Elect  Maryanne Blake
    Past-Chair  Leilani St. Anna
    Recording Secretary  Janice Bacino
    Membership Secretary  Natalie Norcross
    Treasurer  Pamela Spickelmier
    Chapter Council Representative  Nancy Press
    Chapter Council Alternate  Bonnie Chadbourne

    Committee Chairs
    Archives  Janet Schnall
    Automation Technology  open
    Bylaws  Jan Schueller
    Education  Carolyn Olson
    Governmental Relations  Kathy Martin
    Nominating Elections  Leilani St. Anna
    Program - Portland '97  Caroline Mann
    Publications / Newsletter  Kathy Murray
    Liaison to MLA/AHIP  Kim Granath

    Press Releases

     

    Scott Garrison Selected as New MLANET Editor

    February 1998
    The Medical Library Association (MLA) is pleased to announce the appointment of Scott Garrison, Systems Librarian, Medical Center Library, Duke University Medical Center, Durham, NC, as the new MLANET editor.

    A search committee chosen by MLA President Rachael K. Anderson, selected Mr. Garrison for his active involvement in MLA and his considerable technological skills and Internet capabilities. He has contributed to the MLA annual meeting Web pages for the past three years and served as National Program Committee Web Site Task Force Co-Chair for MLA '96 and MLA '97. He has also taught Web-related courses at the Mid-Atlantic Chapter meetings and has presented several Web-related posters at MLA meetings.

    As MLANET Editor, Mr. Garrison will work with the staff and MLA chapters and sections to develop the editorial content of the Web site in accordance with MLA's mission and policies. He will also be responsible for facilitating member involvement in the association's Web site.

    "I see the potential for MLANET to serve as a central point of access to information from many separate sources, like meeting programs and events, the Bulletin, the News, and more. I also plan to promote MLANET not just as a service to the membership, but also as a vital resource to which members should contribute," he said.

    Mr. Garrison's duties as editor will also include evaluating, editing and organizing copy submitted for MLANET; ensuring that MLANET editorial polices are consistent with the priorities and direction of MLA's communication program; and coordinating the work of associate editors while providing them with guidance and support.

    During his three-year appointment as MLANET editor, Mr. Garrison hopes to make even more progressive changes to the newly re-designed Web site. "As MLANET editor, I look forward to providing more Internet-based services such as allowing members to update their own directory entries online, vote in MLA elections online, and possibly create MLA annual meeting plans using online scheduling and messaging tools," he stated.

    In addition to his other duties, Mr. Garrison serves as Web Manager for the Duke University Medical Center and co-Web manager for the university's Medical Center Library Web site.



    MLA Web Site Redesigned with User in Mind

    February 1998
    The Medical Library Association (MLA) is starting the new year off by launching the highly anticipated re-design of MLANET,the association's online presence.

    While the information already available on the Web site remains, the navigation system and overall structure has
    completely changed. Major topic areas important to medical librarians such as continuing education, jobs, and MLA
    publicationsare clearly identified and highlighted.

    New features of the site include:

    ¨ a search engine feature on every page allowing users to type in a word or phrase and locate every Web page on MLANET that contains that word(s). The number of times the word appears is also provided;

    ¨ a comprehensive pop-up index that follows users wherever they travel while visiting MLANET. The index provides immediate links to all the primary pages in the site including the Centennial Celebration page and the new press room;

    ¨ interfacing and graphics that produce less glare on a monitor making it easier on the eyes for people who routinely read a lot of data online.

    Working with MLANET Editor Scott Garrison, the MLA staff will continue to improve the Web site. Currently in the works is a "Contact Us" button that will allow users to provide feedback to headquarters regarding any topic, from voicing opinions about the Web site to asking questions about their membership and more.

    Also coming soon is an MLA store that will allow members and others to securely purchase items such as DocKits and library standards online.

    With its exciting new features and design, MLANET continues to be the best online professional resource for medical librarians.



    New Leaders to Serve on MLA National Board of Directors

    January 1998
    Members of the Medical Library Association (MLA) have elected Frieda O. Weise, AHIP, as president-elect for the 1998/99 centennial year. Rosalind Farnam Dudden and Suzanne Grefsheim were both elected to serve three-year terms on the MLA Board of Directors. During MLA '97 in Seattle, WA, last spring, MLA's Chapter Council elected Mary Joan (M.J.) Tooey as their new Chapter Council Chair.

    Ms. Weise, Director, Health Sciences Library, University of Maryland, Baltimore, will begin her one-year presidency in May 1999. She has served as an active participant on several MLA committees, presiding as the chair of the 1998 National Program Committee and of the Public Services Section. Ms. Weise has also served two previous terms on the MLA board (including a term as treasurer) and as the MLA representative to the Friends of the National Library of Medicine.

    As president, Ms. Weise believes that the success of MLA and of the profession can only be obtained through a collective effort. "I believe the president must listen to members' concerns, take guidance from the board, and enable headquarters staff to help us reach our goals. Henry Ford is credited with saying that coming together is a beginning; keeping together is progress; working together is success. I agree," she stated.

    Suzanne Grefsheim, Director, National Institutes of Health Library, Bethesda, MD, strongly believes survival, and more importantly, advancement in the changing health care environment is the one universal issue facing medical librarians. Ms. Grefsheim has served as chair of numerous MLA committees and sections including the Continuing Education Committee, the Medical School Libraries Section, the Technical Services Section, and the MLA Strategic Planning Task Force.

    Creativity and a personal gift for making connections and generating ideas is what Rosalind Farnam Dudden looks forward to bringing to MLA in the association's next century. A recipient of several MLA awards and honors including the 1995 Frank Bradway Rogers Information Advancement Award, she has served as chair of the Hospital Libraries Section and as liaison to the MLANET Task Force. Ms. Dudden is the Health Sciences Librarian at the National Jewish Medical and Research Center, Gerald Tucker Memorial Medical Library, Denver, CO.

    Mary Joan (M. J.) Tooey, AHIP, Associate Director for External Services and Development, Health Sciences Library, University of Maryland at Baltimore, is one of MLA's most active members. Last year's recipient of the Estelle Brodman Award for Academic Medical Librarian of the Year, Ms. Tooey served on the 1993 National Program Committee and has served as chair of MLA's Mid-Atlantic Chapter.


    MLA to Launch Centennial Celebration at MLA '98

    January 1998
    The Medical Library Association (MLA) prepares for its largest annual meeting everMLA '98the kickoff for its year-long Centennial Celebration. The meeting will be held May 2329, 1998, in Philadelphia, PA, America's birthplace and the site of the association's first annual meeting in May 1898.

    The meeting's theme, "Visions of the Future, Reflections on the Past," captures the essence of the meeting. Medical librarians from all over the world will have the opportunity to take a step back in time while looking ahead to the future of the health sciences information profession. Several events are planned including the sealing of the Centennial Time Capsule, and a Centennial Kick Off Party opened by the popular string band and Philadelphia tradition, the Mummers.

    "The Centennial meeting will be an opportunity to call attention to librarians who provide access to the quality information that both patients and physicians use to make better health care decisions," stated MLA President, Rachael K. Anderson.

    As in previous years, the Hall of Exhibits will be a major attraction. A wide range of exhibits will give medical librarians a chance to learn about state-of-the-art health information management products and services offered by more than 100 vendors.

    Also in the Hall of Exhibits this year, the National Program Committee has scheduled two poster sessions designed to celebrate the future and the rich history of MLA and the health sciences information profession. Each session features both print and Web-based presentations. The "Visions" session will be presented by nearly sixty medical librarians and will include demonstrations of their solutions to current library and professional issues. Historical themes will be the focus of the "Reflections" poster session as approximately forty colleagues tell the stories of MLA regional chapters and specialty sections.

    MLA continues to be committed to the professional development of its members by helping to prepare them for growth and changes in the industry brought on by technological advances. Several new courses at the meeting focus on the ever-changing environments of health and information science. Just four of the new courses include Licensing Electronic Resources; PubMed and IGM: Searching NLM Databases via the Web; Librarian Marketing Know How: Gaining Respect and Increasing Value; and Developing Web-based Instruction.

    "MLA '98 will offer a diverse array of learning opportunities along with a healthy dose of fun. It will be a time for renewal and remembrance, as well as a time for sharing and celebrating the achievements of our profession," promised Frieda O. Weise, chair of MLA, 1998 National Program Committee.

    To keep abreast of MLA '98 and MLA Centennial Celebration news and events, visit the MLA Web site MLANET. To receive a copy of the MLA '98 Preliminary Program, contact MLA headquarters at 312/419-9094 or info@mlahq.org.


    FRIEDA O. WEISE to Serve as MLA President for Year 1999/2000

    January 1998
    Members of the Medical Library Association (MLA) have chosen Frieda O. Weise, AHIP, to lead the association into the next millennium. Ms. Weise, director, Health Sciences Library, University of MarylandBaltimore, will serve as president during the 1999/2000 year. Her term will commence when she joins the MLA's Board of Directors as President-elect in May 1998.

    A widely published author, Ms. Weise has been one of MLA's most involved members. She has been active in several MLA sections including the Medical School Libraries Section, the Research Section, and the Public Services Section for which she served as chair. She is currently chair of the 1998 National Program Committee and has previously served as MLA Board treasurer.

    One of Ms. Weise's top priorities as president will be to focus on ways to advance the skills of MLA members and prepare them for working in the information age, reflecting her role as a former member of the MLA Continuing Education Committee. "I will support investing in MLA's professional development programs so that members can face the challenges ahead with confidence," she said.

    A well-known leader within the health sciences information profession, Ms. Weise has received several national honors including distinguished membership in the Academy of Health Science Professionals (AHIP) and the National Library of Medicine (NLM) Director's Honor Award.

    Ms. Weise believes that medical librarians must look ahead and reposition themselves to insure a major role in the networked information environment. "I support the efforts of the MLA Task Force on the Role of the Information Professional in the Twenty-first Century. As president, I will seek to enhance the image of and promote the value of the health information professional," she stated.

    MLA Thanks Chapters for New Members

    February 1998
    With the association's centennial fast approaching, MLA seeks the participation of as many health sciences librarians as possible to lead us through the challenges and opportunities of the next century. The Chapter Membership Incentive Program encourages chapter members to recruit non-MLA members to participate in the national organization and provides sample materials for members to use in recruitment efforts.

    In January 1998, five MLA Chapters received thank you donations for new MLA members who joined under MLA's Chapter Membership Incentive Program. Chapters encouraged eight new members to join under the program between August 1 and December 31, 1997.

    The following are the chapters and donations each received:

    Hawaii Pacific, 2 introductory regular members, $50.00
    Midwest, 2 introductory regular members, $50.00
    New York / New Jersey, 1 student member, $5.00
    South Central, 1 student member, $5.00
    Upstate New York & Ontario, 2 introductory regular members, $50.00

    If you would like to join your fellow chapter members and participate in the Chapter Membership Incentive Program, please contact your Chapter chair, an MLA Membership Committee Chapter Representative, or MLA headquarters (Kate Corcoran, 312/419-9094 x12; corcoran@mlahq.org) to request recruitment packets.

    Not only do chapter members benefit from becoming MLA members, but through this program, each chapter also benefits. Chapters will continue to receive a $5 donation for each new student member and $25 for any other new member recruited. Chapter support for membership recruitment is greatly appreciated!


    Northwest Notes / 18(4) Oct-Dec 1997 / February 27, 1998